Worldspace Radio on your Vodafone mobile!
Service now live in 18 circles across India
Mumbai, March 19, 2012: Vodafone India, one of India’s leading
telecommunications service providers, has launched WorldSpace Radio across 18 circles
in India. Customers can now listen to more than 100000 songs across 10 channels,
using their mobile handset.
Worldspace Radio service on Vodafone is live in Uttar Pradesh East & West, Rajasthan,
Haryana, Punjab, Mumbai, Biha r, Kerala, Rest of Bengal, Assam, North East, Karnataka,
Madhya Pradesh, Jammu & Kashmir, Orissa, Delhi, Tamil Nadu and Chennai. Vodafone
India customers can avail this service at a price of Rs. 30/month along with 300
minutes of free usage.
To activate this service, users in these circles can call 58000 (toll free)
Or SMS ACT Wradio to 111 (toll free) or USSD on *514*580#
Vodafone India customers, through this service, will have access to all the genres
of music round-the-clock, ranging from old Hindi films, regional folk songs and
ghazals. This service also offers song collections around various themes that include
love songs, sentimental gems and artiste-specials that users can browse through
to enjoy at their convenience. Users can thus get the same old stations that they
once grew to love -Radio Falak for its ghazals, a bouquet of stations for regional
languages including Gujarati, Bengali, Punjabi, Marathi and the 4 southern languages,
and Radio Farishta for old Hindi film songs - brought to you by Timbre Media -the
very same team of radio professionals who introduced genre based radio in India
Vodafone India has tied up with Timbre Media in association with Saregama to provide
its customers with the best of radio/music programming and sound packaging. Timbre
Media specializes in genre-based radio programming in popular songs and Ghazals
in Hindi (old and new), International music, Carnatic & Hindustani classical, songs
in regional languages viz. Marathi, Gujarati, Bengali, Punjabi, Urdu, Tamil, Telugu,
Kannada and Malayalam, and spiritual and wellness content. For Content, Saregama
owns nearly 50 percent of all the music recorded in India in 28 languages; bringing
with it the largest repository of the country’s musical heritage.
India and Timbre Media Announce Equity-based Strategic Partnership
Partnership aims to bring back the WorldSpace legacy of high-quality and variety
of genre-based radio channels
Saregama India Ltd. and Timbre Media Pvt. Ltd. announced a strategic alliance under
which Saregama has acquired a 10% equity stake in Timbre Media and the two parties
will partner to provide a high-quality and variety of genre-based radio channels
to the Indian market.
With this, the Saregama India-Timbre Media alliance brings back the legacy of WorldSpace
radio whose name is synonymous with genre-based programming excellence. The two
companies plan to use content from Saregama’s industry-leading and extensive library
as well as from other popular labels to provide unparalleled 24-hour stations of
Indian music ranging from old Hindi films, Hindustani classical, Carnatic classical,
new Hindi music, ghazals to stations in all major Indian languages.
Saregama India and Timbre Media plan to leverage the distribution network of Saregama
and the Timbre Media-developed channels to target the digital domains of mobile,
Internet and Direct-to-Home television services. “This is a very logical alliance
for Saregama as it takes us to the next stage in the value chain with our content.
This also marks our entry into the ever growing “Mobile Radio” market. We believe
that there is still a very loyal customer base that appreciates the quality that
the Timbre team provided previously on WorldSpace. Through this alliance we will
endeavor to bring the same quality and serve this product in all possible digital
formats including Mobile, DTH and the Internet,” says Mr. Adarsh Gupta, Business
Head – Music at Saregama India.
Mr. Apurv Nagpal, Managing Director, Saregama India, commented on the alliance,
calling it a significant step forward for Saregama into the digital domain, “We
believe that together, we will bring back the customer delight for evolved radio
listening through this alliance.”
“We’re poised to take the big step now. Since early 2010 we have established the
critical infrastructure needed for high quality services, including new studio facilities
in Mumbai and Bangalore, and have been steadily building partnerships and clientele
in the radio and music industry. Saregama, of course, needs no introduction – its
history is the history of recorded music in our nation. The partnership with Saregama
provides a tremendous boost to our ability to package and distribute quality music
content and with them on our side we believe that we are in a strong position to
reach a very broad audience and grow rapidly,” said Mr. M. Sebastian, Co- founder
and CEO, Timbre Media.
Ms. Seetal R. Iyer, Co-Founder and Head of Content, Timbre Media, said, “Timbre
Media was formed in 2010 and has drawn experience from professionals involved with
Worldspace earlier. We focused on returning those lost stations of Worldspace to
the people. For the listeners, this means that their favourite WorldSpace stations
like Farishta, Jhankaar, Gandharv, and Shruti, to name a few, will be back again
soon on various platforms, programmed for them by the same team.”
Saregama India is a flagship company of the Entertainment Sector
of RPG Enterprises and is the largest and oldest label in India dating back to the
first-ever recorded music in India over 100 years ago. With the largest music archive
and catalogue in India, Saregama owns over half of all the music ever recorded in
Timbre Media is a brand new beginning to a legacy of world-class
music programming and was created as a new media venture by the erstwhile employees
of WorldSpace Satellite Radio. Starting in early 2010, Timbre Media has established
new studios in Bangalore and Mumbai and currently delivers customized and other
premium audio content to customers in India and overseas. Timbre Media has also
secured an exclusive license to use the WorldSpace brand.
Sample Timbre Media’s music mixes for Internet Radio and Customized Radio here.
Timbre Radio brings back the lost magic of your favourite satellite radio stations
across Indian and International genres. We bring you your favourite stations once
again. Click here
for a piece of nostalgia
and relive what you’ve been missing.
If you’re a corporate client, start the process of creating your own custom radio
by sampling some of Timbre Media’s selection of ambient music for various spaces.
for a few music mixes we’ve
put together for you.
how you can create your own unique sound.