Timbre Media has successfully completed a 6-month (July to Dec 2019) podcast series for the Aditya Birla Group as a lead up to its much awaited annual rewards and recognition event – The Aditya Birla Awards 2019 – where the winners were felicitated by ABG Chairman Kumar Mangalam Birla at a glitzy celebration.

The podcast series The Red Carpet was rolled out for the creme de la creme of the group’s several companies as a celebration of individual excellence. The podcast, which was made available to employees via the group’s internal app and portal, had Timbre Media’s co-founder Seetal Iyer as the designated RJ. On this radio-format podcast, Seetal chatted with award nominees and winners, leaders, and other employees across the AB group about their personal and professional journeys. She says of the experience, “What an experience this has been – I learnt Meerut was famous for scissors, what the work life of a metallurgist is all about, what D Shivakumar, AB Group Head of strategy and Business, had to say of leadership and failure and more. Different stories but how amazing to see how everyone I spoke to (over 100 people) was clear about the core values of the group, no matter which company they worked for and in what function.”

The podcast series was aimed at inspiring people to excel, encouraging the pursuit of a fuller life including focus on health and wellness, drumming up excitement around the awards ceremony in mid-December, and documenting personal stories of success at the ABG group.

Published On : Mar 20, 2021

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