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Timbre Media and Accenture have successfully partnered to set new benchmarks in internal communication. These include innovative solutions for marquee events like Accenture Carnival, AIIR - Empower Run, ATC-India Live and many more.
Accenture Carnival was one of the most talked about company events in India. Due to the pandemic in 2020, the Accenture workforce transitioned to Work From Home. The company management wanted to ensure that WFH would not become an impediment for the various teams and sought an innovative solution that added inclusivity, made WFH more fun, and lifted everyone’s spirits.
Timbre Media’s experts created a one-of-a-kind audio-video program that connected employees across 5 major locations. The content included competitions in various categories, and winners were selected from each location to appear in a Grand Finale. This audio-visual team building during the pandemic was a great success - employees shared their love of dancing, singing etc. with colleagues, and the company leadership communicated closely with the workforce via the podcasts. All of this made Accenture Carnival a remarkable success story during a difficult year.
As the Covid-19 pandemic threatened to overwhelm the world in 2020, the United Nations invited content creators to share creatives that conveyed the basic dos-and-don’ts of tackling the virus. This effort at crowdsourcing effective public health messaging around Covid-19 worked wonders for awareness, combining accuracy with accessibility.At Timbre, we relish such challenges - a combination of creativity and effective communication that helps make a difference in the world. We tapped into the boundless creativity of our traditional Indian folk art and music, adapting styles that had ready cultural context. We created audio pieces that we hoped would be interesting and useful.
We’re happy to say that our efforts proved a success and our audio creatives were selected for the UN’s global campaign.
Check them out here:
You can listen, learn and even share these with your friends and loved ones. And we hope to see you on the far side of this pandemic safe and sound.
What do you do when one of India’s most prestigious companies wants you to redefine their internal communication?
If you’re Timbre Media, you show them the future of content and the limitless possibilities.
10 years ago, Infosys was looking for an opportunity to improve communication within the organization, as it sought to actively engage with employees. The company management wanted a blend of entertainment and official communication that would appeal to its young workforce.
Timbre Media conducted and studied research on what would make employees more productive. Using those findings, we created a daily radio stream that would play music as well as meticulously crafted non-music content for six hours. This radio station would speak to the workforce, and connect employee and management, breaking down barriers and bringing them closer. InfyRadio was phenomenally successful, and was awarded Best Game Changing HR Initiative in its very first year, as well as the annual Infy Excellence Award.
An FM radio client in the Middle East wanted to launch its own station aimed at the immigrant Malayali residents of Dubai. But any new radio station in the already crowded Dubai market faced a three-fold challenge: a saturated market, very experienced competitors, and generating revenue.
Timbre Media’s radio experts created a distinctive music database that immediately stood apart from the crowd. In keeping with the changing tastes of the Malayali immigrant, the station included the latest Tamil and Hindi film music, two popular genres that other stations did not prioritise. The shows included viral news, memes, and anecdotes to cultivate and engage an audience that lives and breathes social media. The station’s sound design and imaging was brought on par with the most popular international radio stations. The station staff was trained by Timbre Media in all aspects of programming and broadcast operations.
Timbre Media completely managed the station end-to-end - from programming and content to technical and broadcast operations of the 24/7, all aspects of the station were handled remotely. The content and operations teams operated from three locations - Bengaluru, Thiruvnanthapuram, and Dubai.
Radio Red went on-air in Dubai three months after the first meeting with the client. It quickly became the most popular radio station in Dubai for its demographic.
Deloitte’s Indian arm went all out to create one of their best offsites ever. Plenty of resources, time, and energy were invested in bringing their entire leadership from across India to an important strategy meeting. (Theme was excellence)
Deloitte approached Timbre Media’s corporate radio experts to help prepare participants in advance for the big day. Our experts created a series of shows that communicated important information about the event. For example, what participants could expect during the event; how they could plan their own inputs and prepare themselves for the event etc. The hosts built up excitement around the event as well as the fantastic location. The shows featured experts, and even the chef of the hotel, adding to the excitement of the overall experience.
These pre-offsite shows by Timbre Media became so popular that the client requested the RJ on the station to emcee the entire main event!
One of India’s most well-known and reliable companies, Hero Motorcorp, wanted to update its HR practices and engage with employees in all its factories across India. The challenge was the diversity of languages, cultures, and content.
Timbre Media’s experts created an impressive radio station that served content in as many as 12 languages - from Assamese to Malayalam! This station also served as a highly effective tool, reaching employees in Tier II and Tier III cities to inform and educate them on a wide variety of topics ranging, from communication skills to training, in their own languages.
Timbre Media and Hero Motorcorp combined to create a world class internal communication solution that imparted world class skills to Indian employees, in their own languages and in their hometowns.
JFWTC 20-years Celebration:
GE India wanted to Celebrate 20 years of JFWTC - the John F. Welch Technology Centre in Bangalore.
For this celebration, Timbre Media’s experts created content that highlighted the successes of JFWTC employees, both old and new.
Timbre Media made it a memorable and fun experience by helping the team relive the JFWTC journey, turning the spotlight on events & milestones from the last 20 years. We interviewed family members of long-time employees to highlight the wonderful camaraderie and closeness of the JFWTC team. Employees who left and then returned to JFWTC also shared what makes this team special. Younger employees participated in cultural and entertainment activities that brought fresh energy to the celebrations.
Timbre Media captured the nostalgia and joy of long-time employees as well as the outstanding achievements of JFWTC in an exciting, one-of-a-kind experience.
The UN sent out a brief to create content for effective public health messaging about Covid-19, combining accuracy with accessibility. From using traditional tunes to adapting folk styles that have ready cultural context, we created pieces that we hoped would be interesting, but more importantly, useful.
"Timbre Media makes it to The CEO Magazine's list of the '10 Most Innovative Companies in India 2021'! M Sebastian, Timbre Media's co-founder and CEO describes the decade long journey that brought the company to where it is today, and the value Timbre Media has created as th
"Philips, a company with a legacy of 130 years, designed the first radio sets in 1920s. Since then, they've grown into the behemoth we now know them to be. Come 2021, Timbre Media is extremely happy to recreate the magic of radio in the Philips Universe with a radio program
The UN sent out a brief to create content for effective public health messaging about Covid-19, combining accuracy with accessibility. At Timbre, we took this on as both a creative as well as a communication challenge. From using traditional tunes to adapting folk styles that hav
Timbre Media’s Corporate Radio for Internal Communications & HR Applications has successfully helped organizations connect with employees in an innovative manner using music and audio technology since 2011. In line with evolving trends, Timbre Media has launched a new
Timbre Media has successfully completed a 6-month (July to Dec 2019) podcast series for the Aditya Birla Group as a lead up to its much awaited annual rewards and recognition event – The Aditya Birla Awards 2019 – where the winners were felicitated by ABG Chairman Kumar
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Timbre Media's team helped us create The Money wise Podcast on various financial concepts. This is a one-of-a-kind series in the entire AMC industry, and is effectively managed on 42 different podcast platforms. In a relatively short span of time, this initiative has garnered great visibility for our brand, and is being valued by our listeners. We appreciate the Timbre Media team’s dedication, professionalism and commitment towards making this a successful initiative in collaboration with our internal Learning and Development team. I look forward to their continued support, and to many more years of association with Timbre media.
“Timbre Media has been a great partner. Their professionalism, creative approach and fast turn around have prompted us to go all the way to Bangalore from Singapore, to partner with Timbre. It has been a pleasure working with the Timbre team”
“In these times when people are stuck at home, the radio has been an amazing initiative to reach out to the last man standing across the globe. The experience is just amazing. Quality is at par with any professional FM radio and the RJs – especially Supriya – for sure are one notch better. The technical and support teams are just amazing. We could have not asked for anything better in these times for our employees. Thank you for partnering with us”.
As The Big Billion Days approaches, I want to thank you personally for the amazing support you have been to us, and your commitment and patience through everything. This is a challenging time for all of us, and your support has seen us through some defining milestones.Thanks again. I value our partnership.
“We have been associated with Timbre Media for long – they are very professional and help bring in the market perspective to our employees which helps in keeping up with the latest trends in the industry. Infosys was a pioneer in bringing corporate radio to our employees and now, with our podcast channel, we aim to enhance our communication offering. Agile and anytime communication like the podcast is the future & with more organizations exploring effective ways to engage with the remote workforce, this will only get better. Thank you for the good work team and we look forward to more valuable associations in the future.”
Our needs varied from Indian classical music, religion to financial markets and the effortless manner in which Seb, Seetal, and his team have always delivered high-quality content, spanning these genres was spectacular. They seem to have a team that are masters of all and jacks in none.Backed by deep research and delivered with panache, on sometimes unbelievably tight deadlines, I would wholeheartedly recommend Timbremedia for well researched and engaging take on mainstream and esoteric topic.
Working with Timbremedia on digital radio channels for Saregama Classical Saregama Shakti apps and the award-winning Moneycontrol podcasts was indeed a pleasure.
“There are very few partners who value quality of their delivery over their commercial gain. Timbre is one such partner for Saregama who has always delivered beyond our expectations.”
“On behalf of Sopra Steria, I wish to thank you for the partnership on our first show, which went on air today. Our employees have given encouraging feedback and I am feeling proud for our company to connect with our employees in these times. I witnessed great teamwork across the teams of two different companies and your patience to accept our feedback and turn around the show is highly commendable. We could not have done it without you!”.
"Timbre’s expertise and experience have played an important role in building and scaling our global podcast. We wish them continued success."