Timbre Media specializes in curating music and programming radio content for corporates, FM stations, DTH service providers.
JFWTC 20-years Celebration:
GE India wanted to Celebrate 20 years of JFWTC - the John F. Welch Technology Centre in Bangalore.
For this celebration, Timbre Media’s experts created content that highlighted the successes of JFWTC employees, both old and new.
Timbre Media made it a memorable and fun experience by helping the team relive the JFWTC journey, turning the spotlight on events & milestones from the last 20 years. We interviewed family members of long-time employees to highlight the wonderful camaraderie and closeness of the JFWTC team. Employees who left and then returned to JFWTC also shared what makes this team special. Younger employees participated in cultural and entertainment activities that brought fresh energy to the celebrations.
Timbre Media captured the nostalgia and joy of long-time employees as well as the outstanding achievements of JFWTC in an exciting, one-of-a-kind experience.
One of India’s most well-known and reliable companies, Hero Motorcorp, wanted to update its HR practices and engage with employees in all its factories across India. The challenge was the diversity of languages, cultures, and content.
Timbre Media’s experts created an impressive radio station that served content in as many as 12 languages - from Assamese to Malayalam! This station also served as a highly effective tool, reaching employees in Tier II and Tier III cities to inform and educate them on a wide variety of topics ranging, from communication skills to training, in their own languages.
Timbre Media and Hero Motorcorp combined to create a world class internal communication solution that imparted world class skills to Indian employees, in their own languages and in their hometowns.
Deloitte’s Indian arm went all out to create one of their best offsites ever. Plenty of resources, time, and energy were invested in bringing their entire leadership from across India to an important strategy meeting. (Theme was excellence)
Deloitte approached Timbre Media’s corporate radio experts to help prepare participants in advance for the big day. Our experts created a series of shows that communicated important information about the event. For example, what participants could expect during the event; how they could plan their own inputs and prepare themselves for the event etc. The hosts built up excitement around the event as well as the fantastic location. The shows featured experts, and even the chef of the hotel, adding to the excitement of the overall experience.
These pre-offsite shows by Timbre Media became so popular that the client requested the RJ on the station to emcee the entire main event!
An FM radio client in the Middle East wanted to launch its own station aimed at the immigrant Malayali residents of Dubai. But any new radio station in the already crowded Dubai market faced a three-fold challenge: a saturated market, very experienced competitors, and generating revenue.
Timbre Media’s radio experts created a distinctive music database that immediately stood apart from the crowd. In keeping with the changing tastes of the Malayali immigrant, the station included the latest Tamil and Hindi film music, two popular genres that other stations did not prioritise. The shows included viral news, memes, and anecdotes to cultivate and engage an audience that lives and breathes social media. The station’s sound design and imaging was brought on par with the most popular international radio stations. The station staff was trained by Timbre Media in all aspects of programming and broadcast operations.
Timbre Media completely managed the station end-to-end - from programming and content to technical and broadcast operations of the 24/7, all aspects of the station were handled remotely. The content and operations teams operated from three locations - Bengaluru, Thiruvnanthapuram, and Dubai.
Radio Red went on-air in Dubai three months after the first meeting with the client. It quickly became the most popular radio station in Dubai for its demographic.
What do you do when one of India’s most prestigious companies wants you to redefine their internal communication?
If you’re Timbre Media, you show them the future of content and the limitless possibilities.
10 years ago, Infosys was looking for an opportunity to improve communication within the organization, as it sought to actively engage with employees. The company management wanted a blend of entertainment and official communication that would appeal to its young workforce.
Timbre Media conducted and studied research on what would make employees more productive. Using those findings, we created a daily radio stream that would play music as well as meticulously crafted non-music content for six hours. This radio station would speak to the workforce, and connect employee and management, breaking down barriers and bringing them closer. InfyRadio was phenomenally successful, and was awarded Best Game Changing HR Initiative in its very first year, as well as the annual Infy Excellence Award.
As the Covid-19 pandemic threatened to overwhelm the world in 2020, the United Nations invited content creators to share creatives that conveyed the basic dos-and-don’ts of tackling the virus. This effort at crowdsourcing effective public health messaging around Covid-19 worked wonders for awareness, combining accuracy with accessibility.At Timbre, we relish such challenges - a combination of creativity and effective communication that helps make a difference in the world. We tapped into the boundless creativity of our traditional Indian folk art and music, adapting styles that had ready cultural context. We created audio pieces that we hoped would be interesting and useful.
We’re happy to say that our efforts proved a success and our audio creatives were selected for the UN’s global campaign.
Check them out here:
You can listen, learn and even share these with your friends and loved ones. And we hope to see you on the far side of this pandemic safe and sound.
Timbre Media and Accenture have successfully partnered to set new benchmarks in internal communication. These include innovative solutions for marquee events like Accenture Carnival, AIIR - Empower Run, ATC-India Live and many more.
Accenture Carnival was one of the most talked about company events in India. Due to the pandemic in 2020, the Accenture workforce transitioned to Work From Home. The company management wanted to ensure that WFH would not become an impediment for the various teams and sought an innovative solution that added inclusivity, made WFH more fun, and lifted everyone’s spirits.
Timbre Media’s experts created a one-of-a-kind audio-video program that connected employees across 5 major locations. The content included competitions in various categories, and winners were selected from each location to appear in a Grand Finale. This audio-visual team building during the pandemic was a great success - employees shared their love of dancing, singing etc. with colleagues, and the company leadership communicated closely with the workforce via the podcasts. All of this made Accenture Carnival a remarkable success story during a difficult year.