Fm Radio Consultancy

Cutting edge music programming

Radio is the original mobile medium. It is ubiquitous and has perfected the science of reaching out to and connecting with very specific audiences. There is no better medium to get your music, or your message, across to the masses. Whatever the parameter you choose- demography, geography, language, age, genre etc. radio sets the benchmark in connecting with audiences. In a diverse country hungry for entertainment interspersed with intelligent, relevant information, radio stations have successfully embedded themselves into our popular culture. With this medium only set to grow at an increasingly rapid pace, Timbre Media, one of the best radio promotion company, provides best FM radio consultant and vital assistance and guidance to people and organisations looking to venture into this exciting, fast paced and highly rewarding industry.

What Timbre Media offers in this space

Timbre Media’s FM radio consultants has successfully conceptualized, developed and implemented radio stations, both FM and community radio, across India and the Middle East. Timbre Media’s content and operations teams include recognized and award-winning professionals with a wealth of experience in the diverse music and broadcast environments in the radio industry across India. We offer consultation on programming, content strategies, production, PD coaching and mentoring, talent development, FM radio consulting, FM radio promotions and other radio promotion services.

The Timbre Experience

FM radio stations are a key component of entertainment media. Drive time radio shows draw substantial listenership and radio jockeys enjoy a large following. But, this thriving radio industry makes for an intensely competitive market where the players pursue innovation and differentiation.

An FM radio client in the Middle East wanted to launch its own station. They approached Timbre Media for help in devising effective strategies for

  • Content
  • Broadcasting operations
  • Launch of the radio station

The client wanted to target a specific audience, the immigrant Malayali residents of the Middle East. The new station had multiple challenges: establishing itself against very experienced competitors, differentiating itself in a saturated market and generating revenue.

Timbre Media’s radio experts aimed to set the station apart from the competition. The music played on-air was distinctive, casting a wider net. Besides chartbusters and classics, the playlists now included hits from the preceding decades handpicked by Timbre’s music experts. In keeping with the changing tastes of the Malayali immigrant, the station also included the latest Tamil and Hindi film music, two genres that are very popular with the target demographic.

The shows would include news and anecdotes from around the web, in keeping with an audience that is active on social media. Tighter editorial control on non-music content placed a premium on informative entertainment over fillers. Celebrity RJs were hired to ensure the very best voice talent would engage, interact with and entertain the listeners. The station’s sound design was worked on extensively to ensure it rivalled the very best contemporary radio imaging on par with the most popular international radio stations, marking the radio station out as decidedly upscale. The station staff was trained by Timbre Media in all aspects of programming and broadcast operations.

The station, Radio Red, went on-air in Dubai three months after the first meeting with the client. It has been remarkably successful and the new content has received particularly positive feedback. Very importantly, the client’s radio station has now established its own unmistakable identity as a leader and game changer.

Timbre Media also has facilities to run your station remotely for you. With a host of voice talent as well as state of the art recording studios and production facilities, Timbre Media is equipped to churn out cutting edge music programming with the fastest turn-around times.

Timbre Media also has facilities to run your station remotely for you. With a host of voice talent as well as state of the art recording studios and production facilities, Timbre Media is equipped to churn out cutting edge music programming with the fastest turn-around times.

Get in touch with us at contactus@timbremedia.in