Timbre Media’s radio experts have successfully conceptualized, developed, and implemented radio stations - from FM stations to community radio - across India and the Middle East. Our content and operations teams include award-winning professionals with a wealth of experience in the broadcast environments of the radio industry in India. We offer consultation on programming, content strategies, production, PD coaching and mentoring, talent development, and other radio services.
Set New Benchmarks
An FM radio client in the Middle East wanted to launch its own station. They approached Timbre Media for effective strategies regarding content, broadcasting operations, and the launch of the station. They faced multiple challenges: experienced competitors, a saturated market, and revenue generation.
Timbre Media’s experts devised a content strategy that tightened editorial control on non-music content and placed a premium on informative entertainment. They trained and upskilled a talented team of creative and broadcast professionals, and hired celebrity RJs to ensure the very best voice talent entertained their listeners. The station’s sound design was reworked extensively to ensure it surpassed the highest standards of radio imaging, competing with popular international radio stations and standing out in a crowded market.
Operate Across Geographies
Programming and technical operations of the 24x7 FM station were managed remotely, while content operations were coordinated across three locations - Bangalore, Thiruvananthapuram, and Dubai. The station went on-air in Dubai three months after the first meeting with the client. Radio Red emerged as the most popular FM radio station in Dubai, establishing an unmistakable identity as a market leader and a game-changer.
“We have been associated with Timbre Media for long – they are very professional and help bring in the market perspective to our employees which helps in keeping up with the latest trends in the industry. Infosys was a pioneer in bringing corporate radio to our employees and now, with our podcast channel, we aim to enhance our communication offering. Agile and anytime communication like the podcast is the future & with more organizations exploring effective ways to engage with the remote workforce, this will only get better. Thank you for the good work team and we look forward to more valuable associations in the future.”
Executive Vice President & Head of Human Resources,