WHAT CAN A PODCAST DO FOR YOUR ORGANIZATION?
2x Social Media Engagement
Most Preferred Listening (& Learning) Medium
Mobile Learning
On-The-Go
4x Accelerated Learning
More Engaged Employees
Stronger Brand Recall
EMPLOYER BRANDING
We live in a world shaped by perceptions, where every company is a brand. Companies need to create, manage and improve brand recall – both internally and externally – to ensure high retention and increased loyalty. Timbre Media’s employer branding tools such as customized radio and podcasts help organizations overcome this challenge and shape their brand’s perceptions. Using audio creatively, through customized audio signatures, curated podcasts etc, we help your company successfully communicate its role as an innovator and a thought leader. Corporate branding has never been this exciting!
EMPLOYEE INDUCTION
One of the biggest challenges in an organization is effective employee induction - getting new employees swiftly acquainted with the company’s values, objectives, and mission in the shortest time. Timbre Media’s induction programs for new employees simplifies the onboarding process, with interactive radio and podcasting services to bring recruits up to speed in no time! Our highly customizable and structured training modules communicate content including HR and diversity policies, code of conduct, CSR initiatives, perks, milestones, and leader sound bites.
Not only that, but Timbre Media’s podcasts also provide great flexibility – from quick-burst capsules to long-form podcasts and training modules covering serious topics like POSH, SOPs – in a consistently friendly, relatable, and interactive manner.
LEARNING & DEVELOPMENT
Timbre Media specializes in enabling companies in training and development to quickly upskill employees without incurring large expenses. Important soft skills such as etiquette, communication, and leadership can be imparted at a pace on par with rapidly evolving business ecosystems. For instance, Customer Interaction 101, Personal Finance 101, or Stress Management for Dummies.
EMPLOYEE ENGAGEMENT
Studies indicate that listening to music makes employees more productive, enables them to complete tasks faster, think out of the box, and focus better. The three distinct advantages of using podcasts as a tool for employee engagement are:
Keeping employees informed about policies, changes, and practices
Increasing employee motivation and productivity
Keeping employees entertained through enjoyable music and talk shows.
INTERNAL COMMUNICATION
Using podcasts to carefully structure information while playing uninterrupted music is a highly effective tool for engaging employees. Such a platform gives a company its own unique and identity that people can relate to and become part of. Effective internal communication forges a strong sense of teamwork, loyalty, and camaraderie at the workplace. Even geographical barriers are broken, making it possible for senior leaders to communicate with employees in far-flung locations. These services by Timbre Media have changed the way India Inc looks at internal corporate communication, and have won industry and intra-organizational awards, such as Best HR Initiative of the Year.
EFFECTIVE OUTREACH
Every company needs to find its unique voice to communicate with stakeholders – internal or external. Timbre Media helps companies create and develop their brand through various auditory devices such as jingles, brand signatures, and brand taglines. Additionally, once an effective audio branding is developed, Timbre Media’s team of content experts helps in internal and external communication by positioning the brand to better fit and reach its target audience through customized podcasts, thereby creating the intended perceptions in their minds through the smart use of ‘sound’. This is achieved through our partner network comprising 15+ global distributors with the largest reach across all geographies.
