In today’s rapidly evolving landscape of corporate communications, companies are constantly looking for new ways to connect with their audiences. With the advent of digital media, the corporate communications toolbox has expanded beyond traditional methods to include the dynamic realms of audio, video, and the written word. It has been observed that using an equal balance of all three mediums of communication offers brands and growing businesses a good amount of exposure to potential clients. In today’s article, we’ll be looking at these modes of corporate communications, particularly podcasts and videocasts, and exploring the advantages of using them in the corporate space, along with the importance of written content. 

Podcast

Podcasts have grown in popularity in recent years, offering businesses a convenient and engaging way to communicate with their audience. Some of the common types of podcasts that businesses frequently use are:

Brand podcasts: These are created by companies to showcase to their potential consumers the company’s expertise, provide insights, and reinforce their brand identity. They often include interviews with industry experts, discussions on relevant topics, or stories related to the company's mission and values.

Internal podcasts: These are used by companies to share information with their employees, such as updates on company policies, training, or interviews with executives. Internal podcasts often encourage employee engagement and internal communication and facilitate knowledge sharing within the organisation.

Thought leadership podcasts: These podcasts focus on sharing industry trends, best practices and actionable insights and positioning the company as a thought leader in its field.

Videocasts

Videocasts, or video podcasts, offer a visually engaging way for companies to communicate with their audience. Companies use videocasts to showcase their products or services by providing demonstrations, tutorials, and how-to guides. These videos help customers better understand the features and benefits of offerings, which ultimately drives sales and customer satisfaction.

Videocasts give businesses the chance to share behind-the-scenes glimpses into their team members, operations, and culture. This kind of material strengthens the bond between a business and its potential clients by humanizing the brand.

Live videocasts allow companies to engage with their audience in real time, whether it's during product launches, Q&A sessions, or industry events. Live streaming allows for immediate interaction and feedback, enhancing the overall viewer experience.

Now, while audio and video content are powerful tools for corporate communications, written content remains a cornerstone of an effective communications strategy. Here's how written content complements audio and video:

1. Written content complements podcasts and videocasts by providing detailed insights, summaries, and additional context on the topics discussed.
2.  Blog posts and articles improve search engine visibility and provide valuable resources to audiences.
3. Transcripts or notes for podcasts and videocasts improves accessibility and allows listeners to easily find key points or quotes. Written transcripts also improve discoverability and can reach new audiences through text-based channels.

Written communication channels such as email newsletters are great for delivering announcements, updates, and exclusive content to subscribers. Moreover, companies can use email marketing to promote their podcasts, videocasts, and written content, increase engagement, and build relationships with their audience.

All three modes of corporate communications, when used the right way through content strategising, offer companies a unique and well-rounded style when it comes to the presentation of messages. While podcasts and videocasts offer companies an engaging way to connect with their audience, written content provides important support and additional information. By using a combination of these communication channels, companies can effectively get their message across, strengthen their brand identity, and build meaningful connections with their audience in the digital age.